Crawdaddy Riot Gear, 03/2011

"[...] I sat down for a cable demo by the Swiss company Vovox at last year's AES show in San Francisco. A simple A/B test—listen to a CD through excellent speakers, and then push a button to switch the cables running between the audio source and those speakers. The difference was so astounding, I figured there must be smoke and mirrors involved. That is not uncommon at tradeshows. Upon examining the set up, it was clear it was an honest demo. What the hell? It was like finding out there really is a Santa Claus after decades of being above such foolishness. ..."
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